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Vietnam Is Becoming More Popular Among American Tourists

Vietnam is coming into prominence as one of the top destinations in Southeast Asia (SEA). Its natural wonders and incredible culture are making it into the mainstream, inspiring American tourists to get out of their comfort zone and travel across the world to explore the country – despite the limited flight options and the complex logistics of getting there.

Asian Woman Wearing A Traditional Attire As She Stands At The Tip Of A Long Tail Boat Crossing A Lake In Vietnam, Southeast Asia

Since it fully reopened for tourism in early 2022, becoming one of the first in SEA to drop entry rules and welcome U.S. travelers irrespective of vaccination status, demand for nationwide tourism has increased dramatically. So much so that the famous online travel agency Kayak proclaimed Vietnam the top destination in Southeast Asia for 2023.

Only adding to the buzz, the mystical Land of the Blue Dragon is now on a steady recovery path, with further growth expected this year:

Last year, Vietnam welcomed 3.36 million visitors, still down by 79.9% compared to the pre-pandemic reference year of 2019, but 23.3 times more than it did the year before, proving its reopening was hugely beneficial to tourism. Prior to March 2022, the vast majority of foreign travelers were barred from crossing into the territory.

On the other hand, if the busy city life doesn’t seem appealing and its bucolic, rolling rice terraces etched into green hills, quaint villages, and remote pagodas set against dramatic backdrops you’re after, you’ll soon realize Vietnam is brimming with them, from the Sapa heartland to the pilgrimage sites of the Ninh Binh province.

Aerial View Of Da Nang, A Pedestrian Bridge Supported By Giant Hands In The Middle Of A Tropical Jungle In Vietnam, Southeast Asia, the initial reaction sent the travel industry into a tailspin, and the fact it has only recovered by 30% almost a year into reopening is proof the long-term effects of the Government’s earliest decisions will be felt for a long time still. On the bright side, tourists have started to come back, and Thai authorities have identified America as a market worth exploring.

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